Our Story: From Egyptian Soil to You

Founded on Data,

Driven by Purpose

True Herbs was born not just from a love for pure ingredients, but from a foundation in Agritech. We started as a specialized firm providing crop monitoring services using satellite image analysis ("remote sensing") to help smallholder farmers in Egypt make data-driven decisions and build climate resilience.

This deep understanding of agricultural science is why we know precisely where the best herbs come from.

A Fair Partnership

For their commitment to this level of sustainable quality and transparency, we pay our farmers a fair, above-market price. This ensures their long-term stability and guarantees the sustained use of the clean practices that define True Herbs.

Transparency

is Our Promise

Our Agritech roots make us pioneers in supply chain transparency. We believe you deserve to know the full journey of your herbs.

• We monitor every crop's cycle using satellite imagery, farm visits, and phone surveys.

• We supervise clean post-harvest processing on-site.

• Every single step is logged and tracked, providing a complete, verifiable history for every batch.

Sustainable Sourcing,
Guaranteed

We partner with selected smallholder farms across Egypt who are committed to clean, sustainable farming. We don't just purchase their harvest; we enter into a partnership:

• Data-Driven Advisory:

  Our Agritech team provides continuous agricultural advisory and technical support, optimizing yields while guaranteeing the highest standards of cleanliness for herbs like Marjoram, Coriander, and Dill.

• Sustainable Practices:

  We ensure strict adherence to sustainable methods that protect the soil and the environment.

This is more than a business—it’s a movement to create a truly traceable and sustainable supply chain for the world's finest herbs, starting with science and ending with trust.